COS Edie Campbell Interview: Mannequin Talks Spring 2021 Marketing campaign

Pictures courtesy of COS

Campbell, who stars in COS’s new sun-soaked Spring/Summer time 2021 marketing campaign, says it is all about “treading evenly, and leaving a minimal hint.”

COS, the model beloved for its Scandinavian minimalism, has launched its Spring/Summer time 2021 marketing campaign and its ethereal linen units, crisp cotton separates and simple one-and-done clothes will make you wistful for these first patio days in April (or maybe March? We will dream). In celebration of the brand new assortment, COS has unveiled its SS21 marketing campaign, centred “across the model’s imaginative and prescient for a greater future, with an optimism for the planet, its folks and the following technology,” in line with a press launch from the label that has dedicated to changing into local weather optimistic, with 100{3c1cc63dfd7b7001b61fe8b0a968a5593be5b3a2050e971c1a18ae4d0bc9124f} sustainably sourced or recycled supplies. (They’re monitoring positively in the direction of that aim, with 86 {3c1cc63dfd7b7001b61fe8b0a968a5593be5b3a2050e971c1a18ae4d0bc9124f} sustainably sourced supplies up to now in 2021.)

The marketing campaign, shot by Karim Sadli and styled by Aleksandra Woroniecka, options two high fashions who additionally use their voices for social change and share a dedication to a extra moral vogue business. British model icon Edie Campbell, an advocate for the honest remedy of fashions, stars alongside American filmmaker and author, Adesuwa Aighewi, who has campaigned for illustration inside the business. For her half, Campbell famously voiced her concern in regards to the remedy of fashions in a 2017 open letter revealed in WWD, writing: “We now have an issue: We function inside a tradition that’s too accepting of abuse, in all of its manifestations. This may be the ritual humiliation of fashions, belittling of assistants, energy performs and screaming matches. We now have come to see this as merely part of the job.”

Right here, FASHION shares unique quotes from Edie Campbell the place the model-slash-activist talks about sustainability, maturing inside the vogue business and her love of horses. (Will we sense a brand new pandemic pastime in our future?)


On rising up within the vogue business

I began modelling once I was 15, on and off, after which correctly once I was 20, 21. I used to be an especially awkward teenager; I’d relatively haven’t had a physique in any respect. Then, to finish up on this profession which is so bodily! As a mannequin, you’re anticipated to take up area — you get on set, and also you carry out, and as I discovered extra about it that made me very assured in my pores and skin. Rising up within the business gave me a tremendous confidence. I’m actually grateful to have that, now.

On sustainability

Sustainability, for me, is about stewardship. We’re all taking care of the world for the individuals who will come after us. How one can reside a life that doesn’t have a adverse influence? It’s tough, as a result of it’s so advanced. It’s not potential to easily create a algorithm to reside by that may treatment the local weather disaster. As an alternative, I believe it’s about attempting to be aware. Treading evenly, and leaving a minimal hint.

For me, studying and studying and attempting to know the magnitude of the issue has been very motivating. The people who find themselves least accountable for the disaster we face are those who will bear the heaviest burden, and that’s clearly unethical. Studying — lots — opened my eyes. It’s not about being puritanical, or making meaningless gestures. As an alternative, it’s about doing higher tomorrow than you probably did at the moment.

I’m within the enterprise of promoting garments to folks, however I’d hope that the style business would decelerate a bit and bear extra duty, focus extra on high quality over amount.


On horseback using

My mum signed me up for ballet classes once I was 5 years outdated, and I had completely no rhythm, I bounced up and down like an elephant. So she requested if I wished to have a using lesson, as a substitute, and I stated sure. I used to be simply obsessed — I’ve been ever since. 4-legged creatures are my nice love. You may’t consider the rest while you’re on a horse. It’s soul meals, actually.

On her horses

I’ve 4 horses. One, Dolly, is retired, and the opposite three are Ed, Bruno and Tinker — shiny, posh, big-muscled beasties. My favorite factor about using is studying what makes them tick. I compete, so I prepare horses to do what I need them to, and so as to try this efficiently it’s important to get inside their head, see the world by means of their eyes. It’s extremely rewarding, to create a really shut partnership with this large, furry beast. They belief you, and that’s very particular. Driving has made me extra in tune with the pure world, too; You acquire a respect and an awe for nature and its methods.


On private model

My model is kind of androgynous. I like good garments, however I’m not notably eager about developments. I’m very eager about people who find themselves extraordinarily nicely dressed, no matter that’s for them. After I’m using, I costume like an entire slob. Particularly in winter, when it’s many layers of thermals, and massive, smelly coats with horse slobber on. However in competitors, I do fairly take pleasure in going for it, shining my boots. There’s a tradition, in using, of sporting issues that may final. It’s not in regards to the shiny and new, it’s in regards to the high quality of make.

Try COS’s Spring/Summer time 2021 assortment right here.

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