Cricketer Rohit Sharma is Oakley’s new brand ambassador, Retail News, ET Retail


Bengaluru : Sports eyewear brand Oakley has appointed Indian cricketer Rohit Sharma as its brand ambassador. With this partnership, Sharma will sport the brand’s performance eyewear on and off the pitch.

“Rohit Sharma is a world-class performer, an inspiration for the younger generation and an icon. Rohit champions passion, progression, and performance – values that represent Oakley, thus making him an ideal fit to represent and lead the brand dialogue,” Ben Goss, Oakley global brand director, said in a press statement.

As a long-time Oakley supporter, Sharma joins the likes of athletes such as Virat Kohli and Yuvraj Singh who have endorsed the brand in the past.

“As an athlete, it is imperative that we use the correct eyewear with optimum protection and clear vision,” said Sharma, who will be wearing the brand’s eyewear with specially created sports lenses.

Oakley is present in about 2000 retail stores across multi-brand outlets and optical chains such as Titan Eye Plus. The brand, which started operations in India in 2009, is also investing to increase its presence on marketplaces such as Amazon, Flipkart, Myntra, Ajio and Tata Cliq.


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