Etsy Buys Depop, Gen Z’s Favorite Style Resale App

A Depop pop-up store in London, England. Images by Getty Pictures.

The clothes resale app Depop has seen a surge in reputation due to Gen Z customers turning to moral, on-line procuring choices.

Depop, Gen Z’s favorite clothes resale app, is being acquired by e-commerce website Etsy for $1.6 billion USD. The acquisition, which was introduced on June 2, is indicative of simply how a lot the secondhand trend trade has boomed lately. Right here’s what to know concerning the buy and what it means for the style resale trade.

What’s Depop?

Depop is a U.Ok.-based clothes resale app that permits customers to purchase and promote pre-loved clothes via its on-line market. Based in 2011, the e-commerce website has change into a hotspot for largely Gen Z customers who need to discover particular items with out breaking the financial institution. Depop — which has about 30 million registered customers — permits customers to experiment with their private types whereas accessing secondhand designer garments at typically discounted costs. It’s a in style different to fast-fashion and luxurious trend, and has skilled a surge in utilization over the previous yr, little doubt impacted by COVID-19 and the collective shift to on-line procuring.

What does this buy imply for Etsy and Depop going ahead?

As e-commerce continues to be favoured throughout the ongoing pandemic, the businesses working collectively will merge their development methods and distinct experience, stated Etsy CEO Josh Silverman in a press release shared by CNBC. Etsy’s customers are usually older than Depop’s, so this acquisition will introduce them to a brand new, youthful viewers, and develop their presence within the resale market. As a extra established market, Etsy’s possession of Depop means wider enlargement and extra revenue for the U.Ok.-based model. With Etsy’s assets as a bigger firm, Depop’s reputation and utilization is more likely to continue to grow.

Why has secondhand procuring grown into such an enormous trade?

Through the pandemic, on-line procuring elevated in reputation largely due to necessity as in-store procuring was both restricted or halted altogether. Inside this e-commerce surge has been an increase in on-line secondhand procuring. As a youthful technology with eager environmental consciousness, Gen Z customers usually tend to flip to resale clothes websites for merchandise which might be each cheaper and greener. This rise in secondhand procuring has been occurring in tandem with a rise in quick trend, with many clothes manufacturers overproducing clothes and contributing to landfill air pollution greater than ever earlier than. Clothes resale websites like Depop provide wide-ranging value factors for a wide range of manufacturers, and the moral, arts-loving tradition embedded within the model’s messaging retains younger customers coming again.

@anastowellNew items up on my Depop at anastowell🧚🏼‍♀️ Hyperlink in bio to buy! #depoppartner #depop♬ originalljud – absolutesnacc

Depop procuring has additionally change into a life-style. Just like Instagram’s interface, Depop sellers can acquire followers primarily based on the photographs they put up of the garments and equipment they’re promoting. Some sellers who’ve grown their followings have even been in a position to construct careers as legit influencers from their success on the app, and Depop hauls on TikTok garner hundreds of thousands of views. In a world of quick trend, websites like this encourage customers to develop their very own particular person types via extra intentional clothes decisions. With the assistance of the Gen Z shopper, it appears Depop has turned their as soon as small, resale clothes website right into a billion-dollar enterprise.

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