India-inspired lifestyle brand Chumbak changes brand logo, Retail News, ET Retail


Bengaluru: Lifestyle brand Chumbak has made a substantial change to its logo as part of the larger shift in its positioning from a souvenir brand since its launch ten years ago. Known for its new India-inspired fun souvenirs and collectibles, the brand unveiled its new logo with a digital release.

The new logo, which uses a serif typography using the Chumbak owl mascot, will be rolled out across brand touchpoints over the next few months.

“The old logo was designed to reflect the quirky, young brand positioning which enabled us to stand out in a serious retail landscape. Over the years, we have not only expanded our product range but also presented globally relevant design language. The new logo represents and establishes that shift,” said Vivek Prabhakar, cofounder of Chumbak.

The logo design was developed with the in-house brand team and Delhi-based design consultancy Bull Design.

Beginning with a seed funding of Rs 40 lakh, souvenir brand Chumbak increased its product portfolio to stationeries, bags and wallets, jewellery, key chains, apparel and home furnishings with Indian motifs.

The brand has both digital and physical channels with flagship stores in Bengaluru and Delhi and 35 pop-up stores across the country.


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