China is an fascinating marketplace for style retail as Chinese customers’ motivation to buy fashion gadgets are distinctive from Western Audiences. Demographics have restricted association with purchasing motivation, with occupation, earnings and schooling degree having no influence; unlike in Western Countries. Chinese high-street consumers favor journey and social shopping, whereas web shoppers are motivated by concept purchasing.
Cross-category loungewear or ‘life-wear’ ranges were reported by WGSN in 2017, throughout trade exhibits and led by brands corresponding to Hanro, Asceno and Lunya. Coloro, Pantone, NCS, CNCS and Archroma libraries to build your own color palettes. Our production is all about creating fair and dignified jobs, with a strong give consideration to environmental protection. However we are not a niche “eco-fashion” project, instead a vast initiative reaching out … Read More